I want to make a world in which there is better writing everywhere. To communicate better is like saying cleanliness is next to godliness. With good communications, there is better understanding and more effective execution of organizational goals and messages.

I believe: a good sentence can change the world—and it has many times: “When in the course of human events…blood sweat toil and tears…ask not what your country can do for you.” Words have power. They move mountains.

By using exacting standards with the written word, there can be better communication and that is what I intend to provide.

INTRODUCING THE PR WRITER EXTRAORDINAIRE BLOG

As an additional service to the PR Writer Extraordinaire’s clients and friends, we have launched this new blog. It’s designed analyze and review the latest in written communications and PR.

Yes, we are seeking to expand our writing assignments and believe this blog prompt you to consider us for your next project.

At the same time, we hope to educate, challenge and provoke dialogue about how communications works at level of origination: the words that are employed to carry a message.

This blog will trace the means of written motivation with the written word and demonstrate why words and ideas matter in the business world.

We will:

• Find the best examples of words that moved mountains,
• Look at and point out good copy and bad
• Analyze what made words work and what didn’t
• Point to excellent examples of putting writing to work
• Review press releases to find their virtues and flaws (a regular feature)

Enjoy…

Richard