http://prwriterextraordinaire.com Media Relations, Strategy, Copywriting, Social Media and Content Development. Mon, 19 Oct 2009 12:30:34 +0000 http://backend.userland.com/rss092 en October 9, 2009 by Richard E. Rotman --PR Writer Extraordinaire All one has to do to find notable examples of poor news release writing is go to Canada Newsire on any day. Organizations pay good money to release this news but they don’t bother to. Here are originals and suggested corrections: ... http://prwriterextraordinaire.com/2009/10/09/a-day-in-the-life-of-canada-newswire%e2%80%94bad-writing-abounds/ If you are like me, every time you receive your cell bills, you cry out in frustration: “Those bastards, how dare they? It’s just airtime!” So when my good friend Rasool Verjee showed me his new Blackberry application, BerryMiser, I jumped at the chance to help promote it and use it ... http://prwriterextraordinaire.com/2009/08/10/free-blackberry-calls-for-7-days-with-berrymiser/ Whether it’s a news release, speech, blog or 140-character Twitter, PR Writer Extraordinaire delivers creative, precise copy that inspires and motivates. We bring outstanding experience across the broadest possible range of public relations services from social media to print and broadcast outlets. http://prwriterextraordinaire.com/2009/08/03/effective-communication-drives-results-and-thats-what-drives-us/ Thinking about launching a social media campaign for your business? Prepared with the assistance of Humber PR grad student Heather Smith... As the ever changing landscape of public relations continues to evolve, social media has become a central focus. From blogs to Twitter to Facebook, social media is being used ... http://prwriterextraordinaire.com/2009/06/22/beginners-guide-to-social-media-campaigns/ Lower cost alternatives like...public relations! “Madison Avenue is fastening its seat belt as the cascading effects of the financial crisis begin to hit the advertising economy,” wrote Stuart Elliott in the New York Times this week (it was also reprinted in the National Post). “As consumers suddenly cut back spending on ... http://prwriterextraordinaire.com/2008/11/14/will-pr-benefit-in-a-downturn-you-betcha/ This is another in the continuing series of randomly checking Canada Newswire to comment on writing and style. There were many instructive lessons in the copy below. A DAY IN THE LIFE OF CANADA NEWSWIRE—Oct. 31 Attention Business Editors: James Goodfellow joins the Board of Directors of Discovery Air Original version: LONDON, ON, Oct. ... http://prwriterextraordinaire.com/2008/11/03/dont-they-edit-a-day-in-the-life-of-canada-newswire-oct-31/ Item in the Toronto Globe and Mail, August 22, 2008: "Microsoft Corp. will try to transform its dry and humorless public image by employing the popularity and charisma of Jerry Seinfeld. The world's biggest software company has signed the comedian to spearhead a major $300-million (U.S.) branding campaign that will ... http://prwriterextraordinaire.com/2008/08/25/mac-user-chooses-windows-man-bites-dog/ Democratic Convention Opens Tonight! Win or lose come November, Sen. Barack Obama has forever changed America’s political landscape Campaigning will never be the same as the rules are being rewritten daily. Courting notoriously apathetic youth voters is no easy task but the Democratic nominee strategically employed social networking (Facebook, Twitter, MyBo), ... http://prwriterextraordinaire.com/2008/08/25/obama-and-web-2-0-success-or-failure/ Rain on the Chinese Parade? Amidst the pomp and pageantry of Beijing 2008’s opening week, one may be excused for an inherent reluctance to prematurely rain on the Chinese parade. This is, of course, a historic event years in the making, with lofty expectations on many fronts - human rights, ... http://prwriterextraordinaire.com/2008/08/14/pr-in-the-prc-whats-up-with-that/ SOCIAL MEDIA IS HERE TO STAY News flash: communications will never be the same. The social media revolution has altered the landscape of public relations. It is not apparent to most practitioners yet but it has happened. My students at Humber College know it and they are eager to embrace it ... http://prwriterextraordinaire.com/2008/07/26/social-media-news-release-is-not-a-fad/