http://prwriterextraordinaire.com Media Relations, Strategy, Copywriting, Social Media and Content Development. Sun, 15 Aug 2010 02:33:19 +0000 http://backend.userland.com/rss092 en This is the last iPad blog. Sheldon the FedEx guy delivered it nearly two months ago. It’s been one of the more compelling experiences with technology since I placed the original and somewhat useless 128K Mac on my desk in January 1984 and all my friends came over to stare ... http://prwriterextraordinaire.com/2010/07/24/last-ipad-blog-i-promise/ Calling out XM Canada, an old client at the Wilcox Group and something I subscribe to, for bad writing is painful but this is too good (bad) to pass up. I am indebted to my Humber College class for pointing it out—the individual herself will remain ... http://prwriterextraordinaire.com/2010/07/12/a-day-in-the-life-of-canada-newswire-june-25-2010/ The Wilcox Group's closing hit me like the proverbial ton of bricks. I had put my heart into the place, as VP--Investor Communications on such accounts as Kinross Gold and daring entrepreneur John Bitove's the XM Radio IPO and his other companies Priszm Income Fund (KFC, Taco Bell) and Scott's ... http://prwriterextraordinaire.com/2010/07/02/wilcox-group-closes-one-of-the-greats-is-gone/ by Richard Rotman Professor of PR, Humber College and PR Writer Extraordinaire Here’s some ways I’ve used my iPad in its first week... Walked into the Dean’s office at the college where I teach, and dazzled him with simply having an iPad a day or so after launch and he also appreciated its ... http://prwriterextraordinaire.com/2010/06/04/ipad-diary-part-ii-it-really-works/ by Richard Rotman Professor of Public Relations, Humber College PR Writer Extraordinaire Part I It arrived from China as scheduled but not on time. I had been tracking its journey from Shenzen to Anchorage, Alaska. It then flew to the FedEx hub in Memphis and on to Mississagua, ON, where it arrived at my ... http://prwriterextraordinaire.com/2010/06/01/ipad-diary-part-i-confessions-of-a-social-media-maven/ iPads went on sale early this morning at big box electronics retailers but the real early adopters--those who put their order in on May 10 for the presale--have not received them from FedEx in most cases. FedEx says it might be into the evening even though all week long the ... http://prwriterextraordinaire.com/2010/05/28/ipad-day-in-toronto/ “The buck stops here!” President Harry S. Truman, quoted in Plain Speaking My students recently had to review this sample paragraph: “Your enquiry about the use of the entrance area at the Library for the purpose of displaying posters and leaflets about Welfare and Supplementary Benefit rights, gives rise to ... http://prwriterextraordinaire.com/2010/05/09/simple-language-lives/ October 9, 2009 by Richard E. Rotman --PR Writer Extraordinaire All one has to do to find notable examples of poor news release writing is go to Canada Newsire on any day. Organizations pay good money to release this news but they don’t bother to. Here are originals and suggested corrections: ... http://prwriterextraordinaire.com/2009/10/09/a-day-in-the-life-of-canada-newswire%e2%80%94bad-writing-abounds/ Whether it’s a news release, speech, blog or 140-character Twitter, PR Writer Extraordinaire delivers creative, precise copy that inspires and motivates. We bring outstanding experience across the broadest possible range of public relations services from social media to print and broadcast outlets. http://prwriterextraordinaire.com/2009/08/03/effective-communication-drives-results-and-thats-what-drives-us/ Thinking about launching a social media campaign for your business? Prepared with the assistance of Humber PR grad student Heather Smith... As the ever changing landscape of public relations continues to evolve, social media has become a central focus. From blogs to Twitter to Facebook, social media is being used ... http://prwriterextraordinaire.com/2009/06/22/beginners-guide-to-social-media-campaigns/