Lower cost alternatives like…public relations!
“Madison Avenue is fastening its seat belt as the cascading effects of the financial crisis begin to hit the advertising economy,” wrote Stuart Elliott in the New York Times this week (it was also reprinted in the National Post). “As consumers suddenly cut back spending on everything from cars to clothing to cold cuts, companies are reducing their ad budgets or shifting to lower-cost alternatives like e-mail marketing and public relations.”
Maybe that’s the only good news we will receive this week. Read the rest of this entry »

Tags: ad agency layoffs, Downturn, PR, recession, Writing