Item in the Toronto Globe and Mail, August 22, 2008:
“Microsoft Corp. will try to transform its dry and humorless public image by employing the popularity and charisma of Jerry Seinfeld. The world’s biggest software company has signed the comedian to spearhead a major $300-million (U.S.) branding campaign that will be launched next month.”

As any Mac fan knows, Jerry’s desk on Seinfeld desk was a virtual gallery of Macs in the 90s. The show started with an original all-in-one Mac SE, and then featured numerous others as the show gained steam. I can’t believe I was the only one who noticed. Read the rest of this entry »

Tags: Jerry Seinfeld, Mac vs. PC, PR