Democratic Convention Opens Tonight!
Win or lose come November, Sen. Barack Obama has forever changed America’s political landscape Campaigning will never be the same as the rules are being rewritten daily. Courting notoriously apathetic youth voters is no easy task but the Democratic nominee strategically employed social networking (Facebook, Twitter, MyBo), online videos (YouTube), email campaigns and text messaging (GOBAMA!!! LOL) to create hype and perpetuate “cool.” These tactics now being ramped up even more to best the surprisingly potent Sen. John McCain.

New-age tools have also been the backbone to his immensely successful grassroots fundraising drive. Altering a page from Karl Rove’s playbook, Obama’s team has assembled two disparate masses: the party faithful and the black vote. One hundred dollars at a time, his new communications tactics appear to be weaving a less corporate, more cohesive political web. Read the rest of this entry »

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